Hallmark now offers cards to congratulate trans people on their transition

Card manufacturing giant Hallmark has discovered a new market – transgender people.

It can be hard enough to find a same-sex Valentine’s card, but think about congratulating a trans friend on starting their transition.

It took some time, but at least one card company has caught on.

Hallmark is now producing a series of cards aimed explicitly at trans people.

Twitter user Renata Sancken found the cards in her local CVS and decided to share the picture on her account.

‘I’ve never seen Hallmark cards for gender transitioning before,’ she said.

‘Capitalism triumphs over hate??’

And they’re really sweet, if a little cliché – but then again, so are a lot of cards.

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