Trump’s outreach for LGBTQ votes isn’t just offensive. It’s a sign of desperation.

Several times during the final stretch of the presidential campaign, Donald Trump’s braintrust has felt the need to tell LGBTQ voters–well, at least lesbian and gay voters–that the president is really, really on their side. Just this week, First Lady Melania Trump recorded a video for the Log Cabin Republicans in which she professed shock that “powerful people have tried to paint my husband as anti-gay.”

Earlier in the month, Tiffany Trump, daughter of Trump’s second wife, told a deeply weird “Trump pride” gathering that “my father has always supported you. OK?” And in September, Trump retweeted an unscientific poll from a hookup app that gave him 45% of the gay vote, adding “Great!”

Related: Voting deadlines, registration & what’s at stake for LGBTQ voters in 2020

The Trump presidency has always relied upon the idea that people should believe him and not their lying eyes. Any claims that Trump is pro-LGBTQ predictably prompt outrage because of his vile record. Then there’s the other guy on the ticket, Vice President Mike Pence, whom even Trump jokes wants to “hang” gay people. 

But the campaign’s lies about Trump aren’t just another sign of its alternate reality. It’s a sign of desperation.

At this stage in the election cycle…

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