Instagram rejected an ad for HIV meds because the topic is ‘too political’

One of the ads that Instagram rejected
Photo: Apicha CHC

Instagram is banning ads for PrEP directed at gay and bi men for being too political. The site is owned by Facebook, which has made it a matter of principle to accept political ads even if they’re untrue.

Apicha Community Health Center – a New York City health care provider that focuses on serving people of color, LGBTQ people, and people living with HIV – tried to place an ad campaign on Instagram to raise awareness about PrEP, the medication regimen that has been shown to be 99% effective in preventing the transmission of HIV if taken as directed.

Related: Instagram just banned longtime gay historian Tom Bianchi, & it’s part of a troubling anti-gay trend

But Apicha was told that they couldn’t place ads “about social issues, elections, or politics.”

“They said the copy was the problem but were unable to tell us what part of the copy was too political,” Apicha’s Phillip Miner told Vice. “It’s incredibly frustrating to encounter these sort of road blocks.”

The ads can be viewed on Apicha’s Instagram feed. It’s not clear what part is too political…

Read full story, and more, from Source: Instagram rejected an ad for HIV meds because the topic is ‘too political’

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