Mattel launches new line of gender neutral dolls

Toy maker Mattel has launched a new line of gender neutral dolls under the brand name “Creatable World.”

The doll is not male or female. The features do not reveal a gender. While the doll’s hair is short, it comes with a long-haired wig that can be added or taken away at will and a line of gender neutral clothing like hoodies, jeans, and T-shirts. Unlike the popular Barbie line, the dolls do not have breasts or a boy bump.

Related: Barbie releases androgynous David Bowie doll

“There were a couple of gender-creative kids who told us that they dreaded Christmas Day because they knew whatever they got under the Christmas tree, it wasn’t made for them,” Monica Dreger, head of consumer insights at Mattel, told TIME. “This is the first doll that you can find under the tree and see is for them because it can be for anyone.”

The company tested the doll…

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