CHER LLOYD – First Single “Want U Back” Infiltrates US Radio

Dubbed “The Future” by The New York Times, Syco/Epic Records recording artist Cher Lloyd has lived up to the hype she created off of her notorious reign on The X Factor UK. The 18 year-old phenom co-wrote on her infectious UK debut garnering a #1 single with “Swagger Jagger” and a top five album for Sticks & Stones, which was released in November 2011.

The indomitable Cher Lloyd burst onto the scene less than a year ago with her unforgettable vocals, rap skills and genre-bending X Factor UK performances garnering over a 400 million You Tube views, racking up more than two million Facebook fans and over a million Twitter followers. Now she is hitting the shores of the US with her new single “Want U Back” set to reach the US airwaves in April.

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Certifiably crowned a ‘pop star’ by a throng of UK critics, her luminous arrival on the pop scene has been feted by such noted magazines like RWD: “The rapper who sings, slash, singer who raps is indeed really little, but what’s immediately apparent about Cher is that she’s packed full of personality” and Wonderland, which raved: “one of the most startling talents to emerge from The X Factor.”