‘American Dad!’ character declared a drag icon in campaign benefitting The Trevor Project

American Dad’s Roger’s new drag persona.
Photo: Screenshot/TBS

TBS’s animated sitcom American Dad! has declared one of its characters a “drag icon” in a campaign benefitting The Trevor Project.

Earlier this week, the show aired its 350th episode, and to celebrate the network launched a social media campaign spotlighting American Dad’s resident gender-bending, pansexual alien, Roger. An agent of chaos known for sporting outlandish disguises with personae to match, the character frequently dresses in campy drag to carry out his hair-brained schemes.

In a video launching the new campaign, RuPaul’s Drag Race alums Trixie Mattel and Trinity the Tuck official dubbed the character, who has previously been voted “The Gayest Cartoon Character of All Time,” a “drag icon.”

Ahead of the 350th episode, TBS held an online contest in which fans could vote on Roger’s next persona. The winner, Gelatiné Lycheé, will appear in an episode in American Dad’s upcoming 21st season. The character is described as…

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